This is a popular topic in project management circles. And not just PM circles, this is a commonality with the business team too. Can you have too much communication? The usual answer is no. But, I’ll put a caveat on that answer. No, you can’t have too much of the right communication. Yes, it’s easy to have too much of the wrong communication.
What’s wrong communication?
There’s a rule of thumb I learned in my business background that says people have to hear something 7 times before they understand.
Right communication. 7 different ways of saying something will cover off most communication styles.
Wrong communication. Saying the same thing the same way 7 times. Some of your audience will have heard and understood you on the first or second time, after that you are usually undermining the credibility of your message. and some of your audience still won’t get it because that’s not their communication style.
7 different ways to communicate – there are more, but these are the ones I found are common.
- face to face announcement
- face to face discussion
- email
- newsletter/intranet
- casual – water cooler conversation
- group communication
- presentation
Within a project there is also another wrong kind of communication. Using detailed communication when you need high-level and vice versus.
- Using the detailed team status report to provide executives with an overview. Executives need overview and high level information, not the day to day details of task management.
- Using high-level strategic plans to coach team members on details of the tasks.
If you use too much detail with the executives, you run the risk of either bringing them down to play in your sandbox, or turning them off and losing their passion for championing your project.
If you don’t use enough detail with your team, you run the risk of not helping them past their challenge – and that they will not come forward in the future.
How do you avoid these communication pitfalls? Ask yourself these questions.
Who is your audience, what do they need to know, and what do you need from them?
The executive will want to know what the big issues are and how they can help you resolve them. You want the executive resolving those issues with their peers and their organizational clout.
The team member who needs coaching, needs you to help them come up with solutions. You need the them to find solutions that keep the project on track and aligned to the goals.
Does the audience know the strategic alignment of your project to the company goals?
If your executive team is like most, they have more on their plate than they can handle. You may need to remind them of the alignment in your communication. For instance, you might start a conversation on resource issues with, ‘this project is expected to achieve (corporate strategy) and we need you to do assign X so that we can do that’.
If your team member is struggling with how to resolve a problem, you can start that conversation with, ‘we know the end result we need to achieve is (insert corporate goal here), so how does the problem affect that goal, and what solutions help get us there?
Have a great PM week.
good links to communication articles
Tech Republic
Mind tools
eight2late